PRS for Music
The brief was to create a piece of literature that explains to customers why they have to pay a license fee. Our job was to put this information together in a the form of a sales booklet. It needed to look fun and engaging, something business owners from small cafés to large retailers would want to read. I did this by commissioning a series of light-hearted illustrations by Tane Williams. Tane’s slightly bonkers style was a great counter to the heavy legal content of the booklet.
PRS for Music worked with Cai on a re-branding project talking to our customers about the benefits and value of music as well as explaining who we are, what we do and why. Working with Cai has been an utter pleasure as they completely immersed themselves in the project, gained a full understanding of our overall objectives and went above and beyond to deliver an engaging and creative design. From this we have worked with him on several side projects and throughout, his professionalism, dedication and great work ethic has shone through.
Karen Campbell, Marketing Manager, PRS for Music